The Journal Register (Medina, NY)

Local News

April 17, 2013

Business Association looking into digital option

Medina Journal-Register — The digital age is in full effect, and the Medina Business Association is looking to join the party.

At Tuesday’s meeting, the MBA heard from CGI Communications, Inc. representative Nicole Hunt. Hunt talked about creating an online video highlighting the downtown business district to aide with economic development in the area.

“A video like this can promote the membership and highlight MBA events,” Hunt said.

The Orleans County Chamber of Commerce has already contracted with CGI to create a video and begins shooting the footage for it in May.

MBA President Cindy Robinson said the video will be seen by plenty of people, especially since the Chamber’s new website has been averaging 65,000 page views per month.

Apple Blossom Florist owner Mark Merithew asked Hunt to give some specific examples of how the video has helped businesses. However, Hunt said the success of the video is unique to the communities who make one.

“We have done these videos from Searcy, Arkansas to Anchorage, Alaska,” Hunt explained.  She said the goal for the MBA would mirror that of the Orleans Chamber.

“We want to take those 65,000 page views and turn them into people on the streets in the community,” she said. As for how those people help individual businesses, Hunt said CGI has an 80 percent renewal rate with communities who have used the program.

Along with bringing new visitors to the community, Hunt said the video could also be used as a selling point for relocating businesses. Many owners look in a 75-mile radius when trying to find a good spot to open a business, and the video, Hunt said, could also serve as a showcase of community assets.

The MBA decided to consider the video project further before making any decision.

In other MBA news, owners discussed ways to help raise awareness for local non-profit organizations, specifically the two food banks in Medina. The issue centered around the fact that food is needed throughout the year, not just around the holidays. After a lengthy discussion, the MBA decided to revisit the topic again at a later date.

Also, the MBA is looking for people to sponsor Main Street flower barrels and hanging plants to help beautify the downtown area. People can sponsor plants in honor or in memory of others.

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