The Journal Register (Medina, NY)

Local News

October 19, 2012

THINK PINK

Medina Journal-Register — Healthcare officials, businesses, community groups and individuals are all playing their part this month in raising awareness of breast cancer, funding treatment and encouraging preventative action.

Locals are making a difference this Breast Cancer Awareness Month, whether it’s the salon offering a special deal, the walker contributing to massive fundraising efforts or the individual women making sure to get a mammogram.

For the Medina Fire Department, their efforts were well-received last year, when the fire fighters wore pink shirts and shields on their helmets. This year, the MFD Benevolent Association is going a step further, selling hundreds of pink tee-shirts.

“We raised awareness last year, but wanted to raise funds this year,” said firefighter Steve Cooley.

The shirts are available at the Medina Fire Department, with the proceeds from the $20 shirts benefiting the Knights Kaderli Memorial Fund.

The fundraising activities in Orleans County are stunningly strong. According to the Making Strides Against Breast Cancer website, a walk last Saturday at Watts Farms in Albion raised more than $49,000 for the American Cancer Society.

The top fundraiser was Emily Blanchard, who raised $2,565. She walked in a team with her parents, Albion Teachers Association members Bruce and Jennifer Blanchard, who walk in honor of his later mother.

“We are fortunate to have a profound young leader in our school and in our community,” Albion teacher Betsy Krenning said of Blanchard.

Nicole Helsdon participated in the walk, and said that seeing so many people turn out for the cause was a major boost.

“The Watt Farms walk was huge,” she said. “We like to see the support of so many people and know that the funds are going to research and treatment.”

In downtown Albion and Medina, pink displays fill storefronts, including a window display decorated by the Orleans Community Health Community Partners Wellness Program at Case-Nic Cookies. More than 40 ribbons have been distributed by OCH.

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