Medina Journal-Register — The Village of Middleport has received a grant from the New York State Department of State to engage the services of a public relations firm to promote its many benefits and assets.
A “Life in the Village” campaign has been developed that includes a variety of promotional activities including new street banners, signage, a community website, promotional brochures, and a video featuring local residents and shots of everyday life taken in and around the village.
Life in the Village activities will highlight the many things that Middleport residents enjoy, including good infrastructure, their own police and fire departments, beautiful parks, solid community groups, churches, schools, one of the remaining drive-in movie theaters in the county and excellent recreational opportunities, especially since the village is located on the historic Erie Barge Canal.
MP Fagan LTD, the public relations firm hired by the village to perform the work, showed the village board a preview of what the “Life in the Village” campaign will look like at its meeting on April 15.
“We are excited about the Life in the Village campaign. It captures the essence of what life is like through the eyes of the people who live in Middleport,” said Mayor Richard Westcott. “There is so much to offer in our community where we enjoy a relaxed, yet modern, lifestyle.”
The theme and logo featuring a welcoming porch were chosen to capture the friendliness for which Middleport is known.
The ultimate goal of the work funded by this grant is to show that Life in the Village offers the best of what the past and the present bring together, and provide examples of how residents enjoy a way of life that is reminiscent of a simpler time.