The Journal Register (Medina, NY)

Local News

February 4, 2013

Catering to V-Day customers

Medina Journal-Register — MEDINA — T-Minus ten days to V-Day and businesses throughout the village are preparing for the annual onslaught of customers seeking the perfect little gift.

Medina is well-situated for the early-February rush, boasting scores of stores selling chocolates, flowers and sweetheart-appreciated services. More are arriving just in time.

The Candle Nook has welcomed three new businesses into its Main Street storefront, officially launching their full offerings for the thirsty denizens of Saturday’s Wine About Winter event.

Mark McDaniel’s shelves were once dominated by the candle varieties he dreams up and constructs in the building’s back offices. The familiar offerings still fill the front of the store — McDaniel said he has 2,000 candles in stock — but products from a quartet of entrepreneurs now dominate the interior space.

“We’re making the store more universal,” said McDaniel, who is devoting more time toward creating new candle varieties.

Kim Rowe’s business is similar to McDaniel’s — it manufacturers new smells for a familiar product. Her U Make Scents shampoo/conditioners are packaged with four fragrance-boosters that can be added to create a whole new result.

She makes the product at her Albion home and will also sell the products online.

“I was looking for something unique,” Rowe, a retired postal worker, said. “Every time you wash your hair you can have a new fragrances.”

Viola’s Boutique, which has a storefront on Bank Street in Albion; and Basket Case, which offers custom-made gift baskets. Jennifer Parent, one of Viola’s co-owners, said the business is offering a mix of products in each store.

Parent said she’ll have “gently-loved” women’s and children’s clothing, handmade purses and scarves among her offerings. Other items are aimed at being good Valentine’s Day gifts.

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