The Journal Register (Medina, NY)

Local News

September 20, 2013

Ale In Autumn ready to celebrate fifth year

Medina Journal-Register — Participants in next weekend’s fifth annual Ale In Autumn in downtown Medina will have 30 beers to sample at a total of 28 different stops.

The signs for this year’s Ale In Autumn advertise “31 beers, 29 stops” but due to unforeseen circumstances one participating business was forced to back out of the event at the last minute.

The event, sponsored by the Medina Business Association, has sold out its allotment of 750 tickets in the past couple years. 

Many who attend do so from outside the area and MBA President Cindy Robinson said their attendance is a testament to the event’s uniqueness.

“You’re not just showing up at a big hall for a tasting; you’re wandering around a historic downtown area, seeing old and new businesses and seeing what everyone has to offer,” Robinson said. “As you do that you run into people you might have gone to school with or haven’t seen in a while. I’ve witnessed a lot of conversations like that.”

Robinson said Ale In Autumn and its colder sister Wine About Winter, started after the MBA heard of something similar elsewhere. 

“We saw it at a seminar and took the idea from another state because we thought it would work here,” Robinson said. “We made it our own, and we know of other communities that have done the same thing and that’s great.”

Medina’s downtown layout is part of the reason for the event’s success, as the business district has many active storefronts in a small area, comparatively speaking.

Robinson said each participating business is required to have a permit from the New York State Liquor Authority. After the first couple years of running the event, the MBA streamlined the process and now those who participate know what to do and when to do it.

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