The Journal Register (Medina, NY)

July 31, 2013

New Lyndonville business a 'spirited' venture

Medina Journal-Register

Medina Journal-Register — LYNDONVILLE — Julie Zimmerman said her store’s name is derived from an old English term for “crazy” or “insane.” And, according to her, that is how some of her friends said she was acting when she left her old job and opened Sixes and Sevens Spirits in Lyndonville earlier this summer.

“They told me I was crazy to open a liquor store,” Zimmerman said. “But when I moved here, I didn’t see one.”

Zimmerman said she wanted to do something that allowed her to be her own boss. She found the shop space — at the back of the building on the northeast corner of Main and Maple — and said one night of people watching led her to her decision.

“I sat here one night when I saw workers cashing their checks, and then they all went to Albion or Medina or Wrights Corners to buy liquor, so I thought this was definitely a good idea,” Zimmerman said.

One benefit to having her store in Lyndonville, she said, is that it may actually cut down on alcohol-related accidents involving people coming back from out of the community.

So far, Zimmerman said she has been warmly received in the village.

“It’s been better than I expected,” she said. “I expected some business here and there, but not to the extent that I’ve gotten. People have visited from Medina, Barker, Albion, Waterport…”

Whereas many liquor stores simply feature bottles lining shelves, Zimmerman’s shop has a unique look and feel to it because it offers seating and a “homey” look. 

“It’s not your typical liquor store,” she stated. “Sometimes people will just come in to chat and visit.”

The selection featured at the store is, however, pretty typical, but it is catered to local tastes, she said. “If someone comes in requesting we carry a wine from a local winery, we’ll set up a meeting and add the wine,” Zimmerman explained. So far, local wineries featured at the store include Leonard Oakes Estate, Marjim Manor, Schulze, and Vizcarra Vineyard.

With the addition of Sixes and Sevens Spirits, Zimmerman, a Medina native, has given Lyndonville its first liquor store in “at least 10 years that I know of,” she said. “The one that was here was in the Lyndonville Hotel, and when that closed, so did the store.”

Sixes and Seven Spirits is open seven days a week, opening at noon daily. Mondays through Thursdays it is open until 8 p.m., Fridays and Saturdays until 9 p.m., and Sunday the doors close a 5 p.m.