Medina Journal-Register — The holidays are apparently in full swing. Yesterday I turned on my radio and sure enough Christmas music was on non-stop on at least two different radio stations.
Opinions on what is and is not celebrated vary greatly. And while it is easy to find someone who doesn’t like how long seasonal soundtracks play, it is equally hard to find someone who doesn’t like how it sounds.
It is amazing how much we as a society have shortened the year into roughly 6 “seasons” in the big box stores many of us frequent. From the day after Halloween to the day after Christmas, festive music plays, ornaments and trees and wrapping paper are in the seasonal section, and no matter what the economy’s status, there is almost always a spike in sales.
New Years is all but forgotten, normally relegated to an end of an aisle. And normally that aisle is at the end of all the Valentine’s Day goodies like boxed chocolates and life-sized stuffed animals.
We’re up to two: Christmas and Valentine’s Day.
I’ve looked for St. Patrick’s Day paraphernalia, and it’s usually about the same size display as New Years. Everybody loves to be Irish for a day, and our children come home with cut-out leprechaun hats colored in every shade of green. But to the stores, St. Patrick’s Day is minor.
Instead, we jump straight from Valentine’s Day to Easter. Chocolate bunnies, stale marshmallow chicks, and baskets and fake grass galore are the flavor of the next two months.
Now we’re up to three.
After Easter, a blend of beach, grilling, and outdoor items grace the shelves. We’ll simply call this season what it is: spring.
Around Memorial Day, when one would assume red, white, and blue items should be popular, all the stores start to focus on graduations.
This year, I noticed the graduation stuff was out until almost mid-July, and then stores took a week off. At the end of July I started seeing school supplies for parents with youngsters at our local schools.
Like New Years and St. Patrick’s Day, Independence Day is also minimalized. Sure there are flags, and some patriotic items, but nowhere near the amount as the previously mentioned three heavily marketed holidays.
Once Labor Day hits, we are teased and eventually bombarded with skeletons, ghosts, and candy for Halloween.
So let’s wrap up, shall we?
If we go from January to December, the store seasons are as follows: Valentine’s Day, Easter, Spring, School, Halloween, and Winter Holiday (Thanksgiving, Christmas, Hanukkah, Kwanza, etc.).
Tis the season, indeed.Howard Balaban thinks it would be cool if stores had sales in honor of Flag Day. He can be reached at email@example.com.